Grill for Gorillas (2013)

Unsustainable wood extraction is one of the biggest threats to biodiversity worldwide and is linked to habitat destruction in forests where species such as the western lowland gorilla lives. The FSC® certification system offers consumers the ability to identify, purchase and use wood products that have been sourced from well-managed forests.

We wanted to reduce the threat that deforestation has on wildlife by changing our guests’ shopping habits and encouraging people to purchase FSC® certified products. We did this by inspiring guests to buy only FSC® certified charcoal when having a BBQ, and pledge to look out for other FSC® certified products when purchasing wood-based products. 

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